Altec Lansing

Vice President, Global Marketing & e-Commerce | 2011 - Present

Company Description
For over 75 years, Altec Lansing has been an industry leader, creating award winning, state-of-the-art, speaker systems for consumer and professional use, found in such places as Abbey Road Studios, Woodstock, New York's Lincoln Philharmonic Center, and The Sydney Opera House, to name a few.

Responsibilities
Lead vision, strategy, and execution of global Marketing, e-Commerce, and Customer Service, with full P&L responsibility and complete oversight of e-commerce, branding, messaging, advertising, creative, photography, video, social media, POS displays, packaging, and consumer-facing customer service.

Accomplishments
In first six months, increased profitability of B2C division by 50%, top-line revenues by 150%, site traffic by +40%, AOS by +25%, conversion rates by +30%, and repeat visitors by +20%. Renegotiated dozens of 3rd party contracts, optimizing outsourced services to fit company's needs. Revamped all customer service systems, redefined key processes, and raised customer satisfaction rates from <50% to >90%.

adidas | TaylorMade - adidas Golf Division

Head of Global e-Commerce & e-Marketing | 2008 - 2011

Company Description
TaylorMade - Adidas Golf is the largest golf equipment and apparel company in the world and a division of the adidas Group.

Accomplishments
Led vision, strategy, and creation of multi-million dollar, multi-channel e-Commerce and e-Marketing division for TaylorMade - adidas Golf - Ashworth Golf.

Full P&L responsibility and complete oversight of e-Commerce and brand sites, catalogs, online advertising, SEM, SEO, merchandising, site look & feel, inventory planning, online customer service, online customer acquisition, e-CRM, global e-Commerce roadmap, channel conflict strategy, global interactive operations, technology platform requirements, digital agency relationships, and 3rd party service providers.

Increased top-line e-Commerce sales 30% YOY, average order values +50%, conversion rates +70%, and customer acquisition totals by 150%.

Led strategic vision and complete redesign of global "brand" websites for TaylorMade, adidas Golf, and Ashworth Golf.

Drove all technical capabilities to support a multi-channel, global e-Commerce platform across Hybris, Alfresco CMS, WordPress CMS, Interwoven PID, PowerReviews, SalesForce.com e-Service, etc.

Introduced Customer Lifecycle Management models to improve retention, repeat purchases, referrals, and overall lifetime value of customers.

Gizmo5 Technologies Inc. (Acquired by Google Inc.)

Head of Global e-Commerce & e-Marketing | 2006 - 2008

Company Description
Gizmo5 Inc., now a division of Google, remained one of the top 3 VoIP providers in the world.

Accomplishments
Led global e-Commerce, e-Marketing, and e-Service teams. Boosted ecommerce sales +20% each month, increased net margins by +40%, and grew "active" online users by 100% in first 3 months, through viral marketing efforts, direct marketing campaigns, SEO, SEM, price optimization, and e-commerce UX enhancements.

Cordarounds.com (Now Betabrand.com)

Co-Founder & Vice President, e-Commerce & e-Marketing | 2004 - 2006

Company Description
Cutting-edge, fashion e-tailer featured in the NY Times, New Yorker, Newsweek, NPR, Dwell, WSJ, and 100's of fashion publications.

Accomplishments
Led vision, strategy, and execution of e-Commerce, direct marketing, social media, CRM, consumer insights, and all supply chain operations. Increased site traffic +250%, conversion rates +75%, and AOS +100% YOY.

Zone Labs, Inc. (Acquired by Check Point Software)

Director, e-Commerce & Strategic Systems | 2000 - 2004

Company Description
Zone Labs Inc., now a division of Check Point Software, is the world's leader in "internet security" products and the creators of ZoneAlarm.

Accomplishments
Led multi-million dollar e-Commerce initiative, site look & feel, SEO, SEM, site functionality & optimization, customer acquisition, analytics, consumer segmentation, e-Service integrations, and much more. Grew online sales to ~$100 per year, through targeted-maketing efforts, behavioral merchandising, site UX optimization, and customized promotions, while growing customer database to ~30mm registered users, in under four years.

Predictive Systems, Inc. (Acquired by SAIC)

Product Manager / Sr. Software Developer | 1998 - 2000

Company Description
Consulting firm specializing in software development, information security, and network design services for mega-wallstreet banks and major telcos. Acquired by International Network Services (INS) in 2003.

Accomplishments
Led the front-end design and technical development of several, multi-million dollar, highly-scalable, global transactional platforms and systems.

Apple, Inc.

Sr. Web Software Developer | 1997 - 1998

Accomplishments
Designed & built web-based content management system used by apple.com content creators, including database schemas, administrative functions, etc., while managing daily publication efforts for www.apple.com.

Borland International

Web Software Developer | 1995 - 1997

Company Description
Creators of enterprise-class, software development tools, products, and services.

Accomplishments
Coded Borland's first corporate website: 5,000+ pages managed with custom built tools. Designed look & feel, developed custom community forum site, with real-time chat features. Speaker at Borland Developer's Conference - "Web Site Development - Best Practices".

Accomplishments

• Taught university masters course in web programming for UCSC computer science department while still an undergraduate student.
• Co-managed 10 on-campus computer labs with 1000's of PCs, Macs, and Unix stations, during undergraduate studies.